About Us

ST Future International

A Global Product Development and Supply Chain Partner

ST Future began in Hong Kong in 2000 and has grown into a connected global business serving retailers and brand owners. Our teams combine market knowledge, product development, manufacturing and supply chain management to turn commercial briefs into retail-ready programs.

Across Beauty & Grooming, Hygiene and Home Care, we support clients with practical category expertise, coordinated execution and long-term account service.

ST Future company profile

Global Presence, Local Operations

With offices and local teams in Guangzhou, Hong Kong, the UK, the USA and Dubai, we stay close to our clients and respond quickly to local market needs.

  • 26+ YearsFamily Business, 26+ Years History
  • 5 Countries and RegionsGlobal offices with local market support
  • 500+ EmployeesA connected team serving clients worldwide
ST Future global presence and local operations

Our Global Manufacturing Network

Factories in 4 countries

With supply bases in Asia and North America, we're able to access different markets, reduce costs, and mitigate risks while delivering high-quality products to our customers.

ST Future operates a multi-country production network across China, Cambodia and the USA — covering Beauty & Grooming, Home Care and Hygiene (diapers) related programs.

ST Future global manufacturing network

R&D & Innovation

Turning market insights into differentiated, scalable product solutions.

  • 200+ Patented ProductsProprietary product concepts developed to create stronger differentiation.
  • 3,000+ Products Co-Developed AnnuallyNew products developed each year with brands and retailers across global markets.
ST Future R&D and innovation

Our Company Culture

Our values, vision and mission guide how we innovate, collaborate and create lasting value for our partners.

Vision

Become A Century-old Enterprise

Value

Customer First · Behave With Integrity · Take The Lead · Be The Best · Embrace Changes · Enjoy Life

Mission

Continue To Create Value For Global Customer

Attitude

Work Life Balance

Integrated Expertise Behind Every Product Journey

From market insights and product innovation to quality management and global delivery, our teams work together to bring ideas to market.

Market Intelligence

01. Market Intelligence

Turning market insights into product opportunities

Product Innovation Team

02. Product Innovation Team

Creating products from concept to market

Global Partnership

03. Global Partnership

Connecting brands with responsive local support

Program Management

04. Program Management

Ensuring smooth execution at every stage

Quality Excellence

05. Quality Excellence

Maintaining consistent quality from development to delivery

Global Supply Chain

06. Global Supply Chain

Delivering flexible and reliable global solutions

Our Social Responsibility

Responsible manufacturing and transparent partnership are part of how we grow with retail and brand customers — from workplace safety to product compliance.

People

Ensuring a safe and healthy work environment for our teams and the communities in which we operate.

Planet

Using natural resources thoughtfully and improving the sustainability of products, processes and facilities.

Partners

Sharing environmental, health, safety and sustainability performance with employees, customers and suppliers.

Product

Implementing systems that ensure compliance, set goals and monitor performance for continuous improvement.

Our Story

From a Hong Kong base founded in 2000, ST Future has grown into an integrated product development and supply chain partner. The business has expanded its category capabilities, manufacturing network and regional support while continuing to serve retailers and brand owners across global markets.

The first factory was established in Yangjiang, China, by the Liang family, marking the beginning of ST Future's manufacturing journey. A second factory was established in Guangzhou in 2000, expanding production capacity.

Domestic Manufacturing Phase

The first factory was established in Yangjiang, China, by the Liang family, marking the beginning of ST Future's manufacturing journey.

1990

A second factory was established in Guangzhou, expanding production capacity.

2000

ST Future International Hong Kong Ltd. was founded, officially stepping into the global trade market. The London Sales Office was opened in 2002, strengthening ST Future's presence in Europe.

Early International Trade Phase

ST Future International Hong Kong Ltd. was founded, officially stepping into the global trade market.

2000

The London Sales Office was opened, strengthening ST Future's presence in Europe.

2002

Expanded manufacturing bases in South China and deepened OEM/ODM capabilities across makeup tools, lashes and personal care accessories.

Advanced International Trade Phase

The Guangzhou Sales Center was established, further enhancing global business operations.

2011

Formed a strategic partnership with Watsons Group, expanding into major Asian markets.

2012

Established long-term partnerships with Boots and Primark, further penetrating the European market.

2013

Grew category coverage into hygiene and home aroma, strengthening design-to-delivery programs for retail chains and brand owners. Scaled multi-site production and full supply-chain management — connecting ideation, packaging, mass production, logistics and warehousing.

Expansion into Beauty & Home Sectors

Launched the HOME Division, entering e-commerce platforms like Amazon and eBay.

2018

eBay HOME division received industry recognition, strengthening brand influence. Amazon's Power of Nature pillow series ranked Top in Category.

2020

Expanded the Personal Care Division with manufacturing facilities in the U.S., supporting localized production. Local sales teams were built in the U.S. and Dubai to support North American and Middle East markets with faster communication and regional partnerships.

Global Expansion & Manufacturing Upgrades

Expanded the Personal Care Division with a new manufacturing facility in the U.S., supporting localized production. U.S. Office Established—Built a local sales team to support North American customers with faster communication and localized service.

2024

Dubai Office Established—Developed a local sales team to serve Middle East markets and strengthen regional partnerships. Expanded the Personal Care Division with the second manufacturing facility in the U.S., supporting localized production.

2025

Serving global retail and brand partners across beauty & grooming, hygiene and household with integrated programs built for scale.

Today

Discover Why We Are the Best-in-Class Partner for You